Diesel

Established in Italy in 1978 by Renzo Rosso, Diesel is a leading pioneer in denim and casual fashion.  Russo originally created the brand with the aim of making the world’s most instantly recognisable and innovative denim.  In the middle of a global oil crisis, diesel was the word on everyone’s lips as an alternative to the problem, and was pronounced the same globally.  Russo saw this as a perfect choice for a brand name; diesel would be an alternative to petrol, but his Diesel would be an alternative jeans brand that would be a stark contrast to the casual denim brands that had gone before it.  Diesel has been a world leader in fashion for over forty years with its slogan “for successful living” still ringing true today.  Available from over 5000 points of sale worldwide and responsible for more than 2000 different washes of denim over its forty year history, Diesel is the perfect choice for denim and casual wear.  Diesel kids is available at Designer Childrenswear in ages 4-16 years.  Choose Diesel for stylish boys jeans, cool branded t-shirts and sweatshirts and ‘for successful living’.